Where We've Been
At Toke & Tour, our company is rooted in a deep respect for legacy farmers and a commitment to uplifting the cannabis industry and the communities we serve. We’ve built our brand on hard work, dedication, and a clear vision for the future of cannabis tourism. Every step of the way, we’ve reinvested our earnings and bootstrapped our growth, establishing a strong foothold in Jamaica’s thriving canna tourism space, all while staying true to our core values of supporting local businesses, farmers and families.
We’ve been a team with a dream from the start, driven by passion and purpose. Our journey hasn’t just been about growing a business—it’s been about giving back to the farmers who laid the foundation for this industry and creating opportunities.
Where We're Going
With the increasing global interest in authentic cannabis experiences and growing demand for culturally immersive journeys, we’re ready expand. As we roll out new culturally curated experiences, creative collaborations, and new markets, we are seeking strategic partners to help accelerate our growth. Together, we can continue blazing new trails in canna tourism.
A report from Forbes estimated that cannabis tourism could generate up to $25 billion annually in revenue, driven by a combination of tours, cannabis-friendly accommodations, and dispensary visits.
"As we continue to expand, we remain dedicated to honoring cannabis' rich heritage and sharing authentic, culturally immersive experiences with the world" - The Toke Team